Prototype Vintage Expands to North Loop after 20 Years on South Congress

Prototype Vintage, Austin's long-running vintage clothing and accessories shop, has expanded with a second location at 123 E. North Loop Blvd., a milestone that also marks 20 years in business.

The shop is owned by best friends Audrie San Miguel and Emily Larson, who launched Prototype in 2005. What started as a vintage furniture store eventually pivoted into vintage clothing, and today it's one of Austin's go-to stops for curated pieces.

Prototype is known for their selection of boots, purses and bags, hats, jewelry, and sunglasses. One of a kind wardrobe staples. And part of the magic is the churn: new arrivals daily, with inventory changing every day, which gives regulars a reason to keep coming back often.

Surviving retail for two decades is hard. Expanding after they've been in business for 20 years is a reminder that entrepreneurship isn't a sprint, it's a marathon. They've built real demand, and a tight brand, the kind that isn't going anywhere.