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Resources to help you grow as a founder in Austin
Founders Guide to LinkedIn
LinkedIn is where deals start, partnerships form, and the right people find you. This guide turns your profile into a business asset, from first impression to next client.
What's inside:
- Grow an audience of the right people
- Create content that drives real traffic
- Optimize your profile to convert visitors
- Make connections that actually open doors
- Send DMs that get responses
- Work the algorithm in your favor
- Anatomy of a high-performing post, with real examples
Austin Founders - Free Resource Guide
A comprehensive guide of state and commercial resources for founders, entrepreneurs, and small business owners in the Austin area
In this guide you'll find:
- 100+ startup resources for Austin founders
- Grants, funding programs, and startup incentives
- The key organizations in the Austin startup ecosystem
- Free mentoring, legal help, and business advising
- National startup programs and tech startup credits
AFF Merchant Services 101 Guide
This guide breaks down how merchant services work, exposes the fees that quietly eat your margins, and helps you choose a setup that fits your business.
In this guide you'll find:
- How payment processing actually works (and who's taking a cut)
- The four pricing models and which one saves you the most money
- Hidden fees to watch for before you sign anything
- How to evaluate POS systems for your specific business type
- The questions to ask every provider and the contract terms that matter
AFF Networking Field Guide
Everything we've learned about turning awkward networking events into real business relationships, in one guide.
In this guide you'll find:
- How to walk into events with a clear plan
- Simple frameworks to start better conversations
- How to get contact info and warm introductions
- A system for effective follow-ups
- A one-page networking cheat sheet
AFF Newsletter Guide
Your email list is the only marketing asset you actually own. This guide shows owners how to build a newsletter that deepens customer relationships and turns readers into revenue.
What's inside:
- Why a newsletter is the one marketing asset that compounds and belongs entirely to you
- How to choose an angle your customers actually want (and why "company updates" never works)
- The real tradeoffs between Beehiiv, Substack, and Kit
- Subject line and intro patterns that get opened and read every time
- Seven ways to monetize: services, products, affiliate, sponsorships, subscriptions, and more
- Three real local case studies plus a launch checklist you can finish in a weekend
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