Curative Looks To Capture Health Insurance Market Share

Until recently, 3 things were guaranteed for Austinites:

• Death
• Taxes
• Broken healthcare

Now, there's a new kid on the block: Curative.

Curative was originally founded as a sepsis diagnostic R&D company. During the pandemic, they pivoted and became a leading COVID-19 testing company, scaling from 7 to 7000 employees and running over 36 million PCR tests in about a year.

Today, they've pivoted again, reimagining employer-based health insurance, one where preventative care is strongly incentivized.

How do they do it?

By offering plans with no copays, no deductibles, and no cost-sharing, as long as a baseline visit is completed within the first 120 days of the plan.

They coined their plan as the "Netflix of Healthcare." Once you've done your baseline visit, you can get whatever in network care you need for free.

Using this model, they've achieved:

• 98% engagement for the baseline visit.
• $150M Series B funding.
• A $1.275B (unicorn) valuation.

And they're just getting started. Curative expects around $570M in revenue this upcoming year, and is looking to expand across the entire country. For Austin founders, Curative's story proves one thing: this city is capable of birthing billion-dollar companies that take on industry giants.