Terra Toys: Holiday Season Boom Like Never Before

Terra Toys originally sold hand-carved, hand-painted toys wholesale.

Today, this family-owned business has grown into the largest toy store in Texas.

Demand eventually pushed them into a brick-and-mortar storefront back in 1980, and they've been expanding the magic ever since. They now boast toys from over 2,000 different vendors.

What really makes Terra Toys stand out are their staff Top 10 picks and the in-store demonstrations.

It's a local favorite for stocking stuffers and Christmas presents, and this year they just wrapped up one of their biggest holiday seasons ever.

Family-owned businesses like Terra Toys are a reminder that in Austin, long-term, community-rooted brands can still thrive right alongside high-growth startups.