Column

The Growth Engine

by Taylor Jones

The Growth Engine is Taylor Jones's recurring column for Austin operators who can't win on budget. Each installment breaks down a specific growth motion — from AI-era guerrilla marketing to building real momentum in the room — for founders competing on specificity, timing, and judgment instead of spend.

The Room Beats the Inbox: Why I'm Betting on IRL in the Age of AI

Cold email reply rates have collapsed and inboxes are now half AI-generated. Taylor Jones argues that "the room" — in-person gatherings — has quietly become the highest-signal channel a B2B operator has, and the cheapest edge available to a sub-$10M Austin company.

2026-06-14

How to Grow When You Can't Outspend

Four guerrilla growth motions for sub-$5M B2B founders who can't outspend incumbents — from press-supported GEO to reverse trade show attendance, geofenced ads, and the human-interaction premium.

2026-05-18