Expert Insights

Partnered expert columns for Austin business owners

Thousands of Dollars are Hiding in Your Vendor Invoices

Nawal El Solh

Thousands of Dollars are Hiding in Your Vendor Invoices

Most vendors aren't auditing the invoices they send you. Nawal El Solh has recovered $100K+ in overcharges and walks through the four places to look first: IT and telecom, software licenses, auto-renewals, and buried rate hikes.

2026-05-29

How to Grow When You Can't Outspend

Taylor Jones

How to Grow When You Can't Outspend

Four guerrilla growth motions for sub-$5M B2B founders who can't outspend incumbents — from press-supported GEO to reverse trade show attendance, geofenced ads, and the human-interaction premium.

2026-05-18

Evolving With AI, Not Against It

John Davison

Evolving With AI, Not Against It

Between AI and CRISPR, the ground is shifting. John Davidson lays out three disciplines for evolving with the transformation instead of getting flattened by it.

2026-05-11