Expert Insights
Partnered expert columns for Austin business owners

Find The Duct Tape Before It Snaps
When a business outgrows its 'duct tape' — the workarounds and one-person knowledge holding operations together — the fix isn't automating the mess. Nawal El Solh shares the four-step system she returns to after 20+ years cleaning up back offices, with an AI tip under each step.
2026-06-29

The Room Beats the Inbox: Why I'm Betting on IRL in the Age of AI
Cold email reply rates have collapsed and inboxes are now half AI-generated. Taylor Jones argues that "the room" — in-person gatherings — has quietly become the highest-signal channel a B2B operator has, and the cheapest edge available to a sub-$10M Austin company.
2026-06-14
Thousands of Dollars are Hiding in Your Vendor Invoices
Thousands of Dollars are Hiding in Your Vendor Invoices
Most vendors aren't auditing the invoices they send you. Nawal El Solh has recovered $100K+ in overcharges and walks through the four places to look first: IT and telecom, software licenses, auto-renewals, and buried rate hikes.
2026-05-29

