Conley Miller

Conley Miller is the founder of FitLocal, a fitness and wellness platform connecting people with the best local gyms, trainers, and classes. He writes from the front lines of local fitness marketing, drawing on dozens of interviews with the gym owners and trainers who actually run the industry.

Columns by Conley Miller

How the Fitness Industry Priced Itself Out of Its Own Playbook

What interviewing dozens of gym owners taught me about where local fitness marketing actually broke and why spending more won't fix it.

2026-07-13